Giles Palmer ( pictured), founder and CEO of Brandwatch, said: "In this digitally connected world, our vision is to transform how organisations understand their consumers through products that bring structure and meaning to the public voices of billions of people. The deal is expected to close by the end of the year and product integration will begin immediately, although both products will continue to be supported and operate independently for an extended period. The company will add more data from marketing, customer behaviour and market research sources to the platform to expand beyond social intelligence. “I am very excited to know that our 11 year investment in AI and Machine Learning is so valued by Brandwatch, and that it will be at the very core of our new integrated platform.” More.US – The two social intelligence competitor companies – Brandwatch and Crimson Hexagon – have announced they are merging into a $100m business under the Brandwatch name.Ĭrimson Hexagon’s artificial intelligence and historical data index will be combined with Brandwatch Analytics’ data handling and flexible user interface. “We believe that our AI capabilities are unmatched in this industry, and our many customer successes bear witness to the value that it has driven over the years,” said Chris Bingham, Chief Technology Officer at Crimson Hexagon.
This merger allows us to accelerate towards that vision and move beyond social listening to innovate at the cross section of brand, market and consumer intelligence.” said Giles Palmer, Founder and CEO of Brandwatch.
“In this digitally connected world, our vision is to transform how organizations understand their consumers through products that bring structure and meaning to the public voices of billions of people. $100 million annual recurring revenue business that will move forward as Brandwatch. This merger, expected to close in Q4, creates a c. NEW YORK, OCTOToday Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement.
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